Category: English

I don’t read. I listen.

I love Audible ever since I signed up a few months back. (Btw this is a very special link; if you click it and sign up I will earn Audible credits. So if you don’t click and sign up there will be no audiobooks for me to eat or warm my house in the winter.)
But I would write about Audible even if I didn’t earn any goodies. I’d probably write even longer as now this may appear as shameless paid advertisement which it is not.
Audible is an awesome service, you see. If there was no Audible I wouldn’t know the age of the Earth. Not that I care too much about the age of the Earth but I’m a curious person and like to know how things have come to be and how they work. But as much as I would have loved to read a book such as Short History of Nearly Everything I know that I would not have done that in a sensible time. It’s kind of too heavy material for holidays or bed time reading. And at times when my brain is alert for facts and concepts of different sorts I’m either working, writing or reading online which would have left very little time for reading that book. So I never bought it.
Enter Audible. (Same affiliate link, again in case you didn’t click before.) Since signing up a few months ago I’ve listened through most of the Short History, started a book about pre-Enlightenment philosophy and gotten a third-way through one of Seth Godin’s books. I’ve had the latter for a year already but due to my no-time-for-serious-reading syndrome had only read the first 30 pages or so.
To my great surprise it is much easier to read that kind of stuff with my ears. Or in other words, listen to it. I hope this recommendation will not land on deaf ears, quite literally.

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Ignoring basic health and safety regulations – in Scotland

They call me Ishmael. I will probably never read these words first hand, though I would very much like to read Moby Dick. There’s just not enough time to read every book you want to read. Scotland has so far been a destination equivalent of literary classics for me. In my view Highlands would surely be beautiful, wild and almost romantic – but I just had no good reason to go there.
So it is without a good reason that I landed in Aberdeen one beautiful evening just after the sunset and headed off to Royal Deeside, about 50 miles away. The landscape on both sides of the road was beautiful. It’s a pity as it was dark as the humour of Scottish comedian Jerry Sadowitch outside and none of that beauty was to be seen.
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Travelling with three British lads you would expect a weekend of football shirts, drunk shouting on streets and slapping of waitresses’ asses. None of this was on our travel agenda however. It were majestic outdoor activities like swimming in refreshing mountain rivers, golf, clay pigeon shooting and other such awaiting us. Perhaps a whisky distillery or a few thrown in as well.
We stayed at Hilton Craigendarroch. Judging by the name you’d expect a castle where you can feel the centuries gone by, exchange polite formalities with the butler and expose myself to spookiness of local ghost stories. What we got was Duran Duran, Blondie and bright coloured silk ties. The hotel just outside the small town of Ballater is a prime example of eighties yuppie culture. I bet that back in the day its dry slope, pool filled to floor level and ensuite Jacuzzy sparked standing ovations. Now it sparks little more than smirks. We downed our mandatory glasses of scotch, smirking and hit the bed to be in good shape for our morning adventures.

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Reklaambannerite teine tulemine

Reklaam tekitab häirivalt palju jäätmeid, kirjutas Evelin Pullerits mõni aeg tagasi. Osaliselt sellest inspireerituna, osalisalt niisama rohelisi mõtteid haududes tekkis mõni aeg tagasi idee teha kasutatud reklaamist midagi … kasulikku.
Rimi_small.jpgÄraütlemata hea meel on teada, et alates sellest nädalast on Rimi hüpermarketites müügil kandekotid, mis on tehtud Rimi enda välireklaami plakatitest. Kui muidu rändavad PVC-st reklaamplagud peale kahenädalast kampaaniat prügimäele, siis nende sõnumikandjatega saab peale väikest õmblustööd koju viia näiteks kuus suurt joogipudelit, umbes kümme veini või hunniku konserve näljasele kassile. Sangade pikkus on valitud selline, et kotti saab kanda nii käes kui üle õla. Kotid on valminud käsitööna ja igaüks neist on erinev.
Minu sügav kummardus Rimile ja Evelin Mägiojale, kes oli seda toorest ideed valmis kohe katsetama. Ja veel sügavam kummardus Inga Liivile firmast Ambient Marketing, kes vaatamata esimestele tagasilöökidele õmblusrindelt vankumatult asja edasi ajas ja Rimil reklaamplagud kandekottideks taguda aitas.
Kui Rimile ideepakkumist tegin, pidin seda tegema mingisuguse organisatsiooni nime alt, ja nii sündis 361 Thinking. Kahtlustan, et see ei jää viimaseks roheturunduse ideeks, mis teoks saab 😉
English summary
This is too good not to have a synopsis in English. This week Rimi stores in Estonia started to sell carrier bags made out of recycled outdoor advertising banners. Kudos for the Rimi folks and to good people at Ambient Marketing that made this happen. I meanwhile founded 361 Thinking. Or should I rather say I built a website (10 minutes), designed a logo in Keynote (3 minutes) and had an interesting discussion with a friend and Pantone, Inc about naming (20 minutes). Let there be more green marketing.

How to get funding for your startup

Moderation was ended in London OpenCoffee (that’s a group or web entrepreneurs, venture capitalists and other geeks of this kind) email list this week, which resulted in a lot of spam but also a lot of wise words.
The following is my selection on what people in the discussion related to funding a startup, unedited. Too good information not the be shared. (Also I wanted to store this in a place that’s easy to find).

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Great ideas

Coming across great ideas is so … great. Here’s another piece of copy from Blik packaging:
Seeing your room with blik for the first time is kinda like seeing a guy with a mustache. Come to think of it, it’s nothing like seeing a guy with mustache. Although both are cool and make a statement about who you are, our wall patterns don’t hurt when you kiss them. Not that we’d know…
bee.pngOr consider Beauty Engineered Forever, this Greenpeace ad or this no smoking sign. I know I run the risk of sounding like a cheap copy of Seth Godin now but anyway, kudos to these people that come to work, drink their coffee and do great things rather than bland mediocre ones. And kudos to the bosses of these people, and owners of companies that have hired such people for asking them to do so.
And a sanity check to end this rant – do you know of any truly great ideas that have failed miserably?

Travel report

In the last month I’ve ticked two names off my would-be-nice-to-see-some-day travel destinations: Scotland and Ibiza. You’d think they are diametrically different but there are quite a few similarities. Mountains, beautiful nature and lots of not-so-wanted Brits around. Contrary to my prejudice Ibiza can be a nice chillaxing place. My two cents on that island:

  • Stay away from the concrete jungle that is called party town San Antonio.
  • Rent a scooter or a car and check out the more remote beaches. A yacht if you can. (We couldn’t)
  • Go dine at Bambuddha Grove. Don’t let the own-brand clothing line store and embedded sex shop fool you – the food as well as the ambiance are very nice.
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    More on Scotland soon, the travel journal is already with Eesti Ekspress and a team of twenty linguists are busy translating it into English.
    And you just gotta love Ryanair, even with their website looking butt ugly and pricing policy as transparent as a tin coffin filled with mud. This week they’re selling tickets at ridiculous prices. A return ticket to Dublin or Newquay, Cornwall costs 10 pounds, including taxes and such. That’s so little I got tickets for both for the same weekend. If the surf is good I’m off to Cornwall. If not then the capital of Ireland it is.

    Your marketing budget as an investment portfolio

    stocks.pngI made a presentation at a marketing seminar organized by Äripäev, Estonia’s business daily. My topic was treating marketing budgets like investment portfolios, a simple idea that stuck with me years ago.
    A financial investments portfolio usually includes some assets that preserve capital (such as cash or government bonds) and some that grow it such as stock funds. An aggressive investment portfolio would also include a risk fund, a small share which can finance riskier but at the same time potentially more profitable investments. If it works out sour, the loss is capped at only being a tiny bit of your portfolio. And if it works, the tiny bit of your portfolio can quickly grow to be a large bit. Simply there is more to win than there is to lose.
    What does this mean for marketers
    In marketing it’s exactly the same. Some of the things we do are very basic, like using point-of-sale materials when selling fizzy drinks or placing an ad on a classifieds paper when selling real estate. These involve very little risk, but they don’t guarantee a successful result.

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    End of white walls as we know them

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    Blik is such a great business idea, executed in such a great way. Everything from their about us page to packaging seems to have gotten enough love. Consider the copy on the DYI bamboo tree I bought:
    Using blik is like adding a ray of sunshine to your room. You could add a skylight instead. But then you’d have to deal with some guy cutting a hole in your roof. And chances are, that guy will be showing some crack.
    Available online, and there’s also a shop on Columbia road. East London, naturally.

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    Surviving in the UK – thanks to and despite NHS

    It’s summer and I’ve been on a blog holiday, neither writing nor not reading blogs of others. Until National Health Service (UK’s biggest employer, NHS to friends and family) gave me an urge to write a little, or should I say it inspired me.
    People with good manners don’t talk about their health in public. Talking about NHS should therefore be perfectly fine as this has nothing to do with health, as I have found out. Anyway, I hit my middle toe against someone’s knee a few weeks back. My sparring partner was fine, the toe unfortunately not so much. It got slightly swollen and had a nice range of pastel colors on it almost immediately. I thought I’d just bruised it and kept on doing what I was doing. Walks on Estonian islands and Scottish mountains, swimming, a rock concert and such. It did hurt a bit but hey, no-one said life was supposed to be easy. Finally this week I thought that my foot has been sore too long for a simple bruise and that was time to bring on wonders of modern medicine.
    Ironically, the only place to get someone to take a look at your foot is a walk-in clinic. (In my case hobble-in clinic.) The other option was signing up with a local doctor aka GP or General Practitioner. I reckoned a domesticated doctor may come handy one of those days so I better go all the way. Having lived in the UK for some time now, I wasn’t at all surprised that you can’t just go there, flash your ID and get whatever body part examined and fixed. That would be unreasonably time efficient, wouldn’t it.
    On first visit I indulged into some paperwork. Only 24 hours later was I entitled to schedule an appointment. But not to have my foot looked at – no, not so fast. This is just to complete your registration and have a nurse measure you and ask about diseases in the family, quantities of fruit I eat and units of alcohol I drink per week. Only after that would someone actually get to examination of my limb. I was lucky as well as persistent though, so I managed to schedule initial check and doctor’s appointment within 20 minutes of each other.
    Your middle toe is broken alright, said the doctor finally. And added it should heal itself in about three more weeks if I gave it some rest and minimized my walking. Probably, he added, as only an x-ray would tell with 100 per cent certainty. Unfortunately x-rays could only be done in one of the big hospitals and it would usually take two weeks to get a response back from them. Or alternatively I could have gone to an x-ray unit (x-ray monger? x-ray parlor?) a few tube stops away that would have given me results immediately had I been prepared to spend four hours in a live queue. This all seemed quite unreasonable and contradicting the advice to go easy on walking, so here I am, still x-rayless, but quite immobile nevertheless.
    I don’t know what I was thinking but I also showed a birth mark on my chest to the same doctor (in the same NHS system) and asked whether someone could remove it as it’s situated exactly where backpack straps rub against the body and then there’s the thing with birthmarks and sun not getting along very well. No problem, he said and proudly explained that the internet based patients handling system would make this very easy. All he’d need to do is enter my details in the system and presto! soon a letter would come from GP’s office, stating that I could go and pick up a card with a phone number that I could use to make an appointment with a dermatologist. I stared at him blank, not understanding why getting a simple medical procedure had to involve more planning than robbing a bank.
    I turned around and as I walked out I saw this sign on the inside of the door. Not all customers leave happily, the doctor said while I got my camera-phone-calculator-alarm clock out and took the photo. Why was I not surprised.
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    IMDB, you’re fired

    The IMDB rating of Definitely, Maybe is the straw the broke the camel’s back. 7,5 for a movie that is more predictable than the chain of events at a bachelor’s party? Where are the good old days when only slightly geeky people cared to rate movies and ratings was actually useful. Now soccer moms have taken over and IMDB is a shadow of box office results. Thanks, I’d rather trust a politician than this.
    I must have missed the train of the next big movie ratings thing. Please help, someone.