Great ideas

Coming across great ideas is so … great. Here’s another piece of copy from Blik packaging:
Seeing your room with blik for the first time is kinda like seeing a guy with a mustache. Come to think of it, it’s nothing like seeing a guy with mustache. Although both are cool and make a statement about who you are, our wall patterns don’t hurt when you kiss them. Not that we’d know…
bee.pngOr consider Beauty Engineered Forever, this Greenpeace ad or this no smoking sign. I know I run the risk of sounding like a cheap copy of Seth Godin now but anyway, kudos to these people that come to work, drink their coffee and do great things rather than bland mediocre ones. And kudos to the bosses of these people, and owners of companies that have hired such people for asking them to do so.
And a sanity check to end this rant – do you know of any truly great ideas that have failed miserably?

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