Want Tartu Entertainment?

This text ad is fresh off my Gmail account. It left me somewhat confused. Targeting works – I’m in UK and probably have quite many Estonia-related emails in my mailbox. But what’s Tartu Entertainment? And what does Visit Online! really add? That I should visit the country online, not in person?
Visit Estonia folks, if you ever read this and wonder who was the one person that clicked on that ad, it was me.

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