Ad of the week award

…goes to horror movie channel 13th Street in Hamburg. Medium so well mixed with the message that witty copy is almost too much. But of course it isn’t.
I bet that cost per contact is ridiculously high. But what a contact that is. Pissed off or politely surprised, everyone that participates in this ad (an expression you don’t hear too often) is bound to tell their buddies back at the bar. Add the odd blogger here and there and not only is such a thing more fun to do, it actually gets you more bang for the buck.