Recently I looked at a Google Plus profile and immediately wanted to punch the owner of this profile to the throat. The problem was, it was my profile. All that’s there is a bunch of more or less promotional messages about various start-ups I am involved with. It all smelled like a guy with a shiny haircut and crap shoes on a trade fair.
My logic at the time of posting was I’m not really using G+ that much and my friends are not there, so nothing to lose. And if someone takes action after seeing my post, it’s all gravy. There’s some sense in thinking like this but the fact is I have turned into a social media spammer. I have shat into a communally shared backyard, which to be fair I don’t use that much myself, but which is an important picnic spot for some of my online neighbours. Furthermore, as the result of this was near-zero, I had wasted my own time.
Google Plus is full of such opportunists, as is Twitter and some of it even happens on Facebook among “friends”.
Work wise I can’t quite ignore Google Plus but this was sobering. Not quite Saul to Paul moment, but I’ll aim to either remain a passive observer (which seems to be the most popular G+ user status anyway) or improve my shit-to-backyard to share-the-love ratio. AJ Kahn sums it up in his comprehensive post about Google Plus SEO.
Really use Google+. Using it for the express purpose of SEO won’t be successful. Do or do not. There is no try.