Everyday work humour

The thing with everyday work humour is that it doesn’t happen every day. Work mate James made me chuckle so hard recently I couldn’t help but share a recent exchange of emails.

Prologue

I’m a bit of a word geek so when you sign up to a trial of Pipedrive and don’t log in for a couple of days we send the following email:

Subject: Can we help?

Every time someone signs up to Pipedrive and doesn’t immediately fall in love with it, our support lead Martin gets a little anxious. He refreshes the dashboard of our analytics widget every fifteen minutes and wants to give this user a call to ask whether everything is ok.

It’s been 3 days since you signed up to try Pipedrive (thank you once again!) and Martin’s analytics widget tells him you haven’t used the software too much. Did we not live up to your expectations? Any technical issues? Would you like help with getting started? Please reply to this email with any questions, comments or concerns.

We recommend adding a couple of deals, or importing your own data to get a sense of how Pipedrive can help you get more clarity over your sales results.

PS. Martin says hi.

Not punchline-funny but does the trick. This email has gotten a good amount of tweets, positive responses and, most importantly, new customers.

But one day we received the following reply:

customer responseWhat do you do? Get offended? Explain to customer there might have been humour involved? Compliment customer on his (highly unlikely but possible) super dry taste of the funny? Here’s what James replied:

james replied

Beautiful.

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