Behind the scenes of the T-Mobile ad

By now you’ve surely seen the new T-Mobile ad. Such a great idea! A friend who was in the video told me they had five full days of rehearsal, at first in some huge building in North London where the life-size plan of Liverpool Street Station was drawn onto the floor and at night in the station itself thereafter. They shot the thing six times with 16 (or was it 14) cameras, with half-hour breaks between the shoots. Dancers were carefully choreographed to leave corridors between them so no-one would miss their train and there were station official present to green light the beginning of each take. Which all makes it a great idea that is also executed brilliantly.

The only thing I couldn’t understand is that the guy I spoke with reckoned that 40.000 pounds was paid out to the dancers. With 400 dancers involved, can it really be just 100 pounds per hard working dancer?

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