The perfect headline

The perfect headline
Hats off to this piece of copywriting that has all the element of salesy copy. The two years I spent writing ads for the weekly Eesti Ekspress don’t even come close to this masterpiece which will inevitably become a classic and will be taught in all writing schools on all continents. The only question remains if this is for the class of Do’s or Dont’s.

Post a comment

You may use the following HTML:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>