Rotten food is good news

The uber-awesome brownie that was supposed to top my breakfast this morning had mould on it. My first thought was – what the fuck is going on in this supposedly fresh and organic shop next doors. Even Tesco sells stuff that is fresh for weeks and you are selling me a brownie that introduces new life to my cupboard in three days!
Erm.. was my second thought. Another explanation for why this brownie had grown mould is that it wasn’t full of preservatives and other funny bits that you normally find in food. Memories of the bread that was forgotten in a drawer after the last move and was as fresh and soft a month later came to mind. Rotting food is good because it proves it is alive! Interesting times ahead for FMCG marketing, I’m sure.

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